Pacific Crest Drum & Bugle Corps / USC DMM Summer 2026 Capstone

Currently directing the design and engagement of the social media recruitment campaign for Pacific Crest: Find Your Belong.

This project is also serving as my USC Annenberg Digital Media Management Masters Program Capstone.

The campaign’s visual identity is rooted in a sense of possibility, belonging, and Southern California. Clouds and open skies reinforce the idea that the sky is the limit, representing the opportunities for growth, achievement, and discovery that come with the Pacific Crest experience. The imagery also creates a feeling of openness and belonging — a reminder to prospective members that there is a place for them here.

The color palette draws inspiration from Southern California and Pacific Crest, blending the warmth, energy, and vibrancy of SoCal with colors that feel distinctly PC. Together, these elements create an identity that feels optimistic, welcoming, and aspirational while staying connected to the corps and the community it represents.

As the campaign is currently ongoing as of August 10th, 2026, some of these graphics have not yet been updated with accurate audition dates and/or information.